Client
Sounds True
My Role
Art Direction, Brand Development, Web Design, Front End Dev, Graphic Design
Year
2020
Data
$101,024 in revenue (2020)
1,155 sales
6,723,189 impressions
382,501 clicks
51,342 opt-ins
1.9k students (2021)
Brief
Year of Energy Healing is a 12-month program that presents a dynamic range of energy healing modalities taught by world-class experts in the field. It is geared towards sequestered, anxious folx who need alternative solutions to mental, spiritual, and physical health concerns. This program was tailored to the stress and panic of the prominant pandemic at the time of its inception.
I was asked to create an energy of magic and solace, something that individuals could look forward to during the traumatic and confusing start of the pandemic in 2020. I was inspired by the idea that in this time of physical constraints, energy healing isn’t bound by space and time.
Process
For me, this brand identity originated from a desire to encourage our demographic to find something to look forward to during an otherwise tumultuous time. Energy healing is something incredibly close to my soul, and it was important for that to reflect in my work. Like all of my projects, I sketched and moodboarded multiple concepts until myself and the team found one that fit our goals.
The final concept has roots in tarot and a mystical energy that invites potential students to become entranced by the design. I utilized imagery of space to envoke a feeling of depth, hand-drawn components to incorporate warmth and comfort, flourishes of gold to add refinement, and unique typography to modernize and reinforce the importance of energy healing.