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The Power of Awareness

Client
Sounds True
My Role
Art Direction, Re-Brand, Web Design, Front End Dev, Graphic Design
Year
2019 (re-brand)
Data
48.9k students (2021)




Brief

I was tasked with re-branding one of Sounds True's most trusted and highest performing e-learning products. Part of the ask was to use some of the pre-existing color pallete in order to maintain brand recognition and connection to existing assets that are used within the course.

The program provides valuable mindfulness skills and tools, community-based mentoring, journal prompts, and a Certificate of Completion from the University of California, Berkeley’s Greater Good Science Center and the Awareness Training Institute.

Process

I assessed the existing brand and course materials, noticing the theme of nature and cool tones. I opted to modernize the brand by utilizing both serif and sans-serif fonts, a vibrant coral CTA, and an emphasis on the headshot of the extremely well-known and skilled teachers.

For this project, I not only designed all brand and marketing components, but I also developed the live sales funnel in WordPress utilizing the Elementor page builder.







DESIGNS

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