Brief
I was tasked with re-branding one of Sounds True's most trusted and highest performing e-learning products. Part of the ask was to use some of the pre-existing color pallete in order to maintain brand recognition and connection to existing assets that are used within the course.
The program provides valuable mindfulness skills and tools, community-based mentoring, journal prompts, and a Certificate of Completion from the University of California, Berkeley’s Greater Good Science Center and the Awareness Training Institute.
Process
I assessed the existing brand and course materials, noticing the theme of nature and cool tones. I opted to modernize the brand by utilizing both serif and sans-serif fonts, a vibrant coral CTA, and an emphasis on the headshot of the extremely well-known and skilled teachers.
For this project, I not only designed all brand and marketing components, but I also developed the live sales funnel in WordPress utilizing the Elementor page builder.