Client
BFA Thesis Project
My Role
Reseach, Copywriting, Art Direction, Photography, Design Execution,
Web Design & Development
Year
2015
Data
TEN MILLION hours logged
Brief
Design Question: How can brand strategy & visual design
raise awareness about the mind
and body connection?
The overall objective of my thesis project was to focus on the development
of a successful brand. This brand, titled Remedi, brings forth
information on the interconnection between the human mind and
body. As a means of providing insight into this truth, I have created a brand advertising campaign. This
campaign guides people to the brand’s website, which provides
further information on the mind and body connection as well as tools
to assist people in their healing process
Process
By developing an exceptional understanding of
subject matter and clear vision of design concept, a full brand campaign that
incorporates print collateral and an interactive website experience has been
developed to substantiate my thesis.
Design theories such as consonance/dissonance, color theory, and
emotional branding have been utilized and were an integral part of my
research and development process.