scroll down

Background Image

Remedi

Client
BFA Thesis Project
My Role
Reseach, Copywriting, Art Direction, Photography, Design Execution,
Web Design & Development
Year
2015
Data
TEN MILLION hours logged




Brief

Design Question: How can brand strategy & visual design raise awareness about the mind and body connection?

The overall objective of my thesis project was to focus on the development of a successful brand. This brand, titled Remedi, brings forth information on the interconnection between the human mind and body. As a means of providing insight into this truth, I have created a brand advertising campaign. This campaign guides people to the brand’s website, which provides further information on the mind and body connection as well as tools to assist people in their healing process

Process

By developing an exceptional understanding of subject matter and clear vision of design concept, a full brand campaign that incorporates print collateral and an interactive website experience has been developed to substantiate my thesis. Design theories such as consonance/dissonance, color theory, and emotional branding have been utilized and were an integral part of my research and development process.







Process Book




Advertising Campaign Assets


Go to the next project